Match Program Panathinaikos B.C.

Panathinaikos B.C. Superfoods Match Program Case Study:

The Team:

Panathinaikos B.C. is one of the most historic and successful Basketball Teams in Europe. Panathinaikos is “condemned” to collecting trophies and does precisely what it was founded to do, spreading joy to millions of its fans the world over. The Panathinaikos jersey has been worn by players who have left their mark in basketball history and some continue to do so…the list seems inexhaustible… Dominique Wilkins, Byron Scott, Dino Radja, Tony Delk, Stojan Vrankovic, Nikos Gallis, Panaghiotis Giannakis, to name but a few.

The Challenge:

Panathinaikos B.C. has a solid fan base, which follows the team everywhere, at the court and online! Even though the team already had a generic Mobile Application, the team was looking for an innovative way to further engage its fans in a more direct manner, before, during and after any game, by providing a plethora of information such as Match info and statistics, match schedules, news and events and more. Moreover, Panathinaikos B.C. was looking for an existing solution which could be implemented fast and trouble-free.

The Solution:

Match Program App, offered Panathinaikos B.C. exactly what the team was looking for. The app included all the information that the team wanted to provide to its fans, and even more! All team matches, statistics, player information, team news and interviews, are now available for all fans at the screen of their mobile device. The user friendly interface made Match Program App the easiest way for Panathinaikos B.C. fans to keep in touch with their favorite team everywhere, at any time.

The Customization:

Every team is unique, having different needs and its own perspective on how its marketing channels should be formed. In this context, Panathinaikos B.C. had a number of proposals on how their Match Program App should look like. Thanks to the fully customizable nature of Match Program App, all Panathinaikos B.C. requests become reality! The customization process included changes in the way statistics are presented, changes in the app menu and start screen, modifications in the way that articles and news appear, changes in the way that sponsors and adds appear as well as changes in the colors and design. In that way, Panathinaikos B.C. Match Program App was formulated according to the team’s needs and expectations.

The result:

Panathinaikos B.C. Match Programme App has already become the focal information point for the team’s fans.  Within a period of only 1,5 months (4 home games) and with minimum Facebook promotion, the app has more than 7.000 downloads and a 4,7 rating at Google Play^[1].

[1] As of December 2016